Trash the Template

Do you have a ‘canned’ website?

You know the ones where you paste in your name and logo and the rest is filled in by a computer program?  Its time to trash that approach… today’s web users and search engine crawlers call for a modern solution, providing you with a website that is as unique as you are and giving you easy access to fill your site with quality, relevant content that will help you stand out from the crowd. Images, graphics, navigation and content presentation should all reflect your business and your unique needs. A template created site where you plug-in only a few unique details presents a site in code to search engines that looks nearly identical to all the other websites built on the same template. In the past, the use of pre-written content, stuffed with keywords would help boost your site ranking, however, search engines have caught on and made changes. Modern Search Engine Optimization (SEO) means creating unique, highly relevant content on your website that will help to match you with clients searching specifically for what you have to offer. Stuffing your site with content duplicated across the web by all the other template driven sites is likely hurt your rank instead of help it. With WordPress, the use of properly designed themes allows you to create a consistency of design in a way that stays out of the way of search engines and allows your content to be the star of the show!